Stitch Fix’s radical data-driven way to sell clothes is reinventing retail
When you think of AI powerhouses, a fashion house may not be what first comes to mind. But capsule wardrobe company Stitch Fix is perfecting the art. In this article in Fast Company, learn how Stitch Fix relies on algorithms to drive all aspects of the business from selecting clothes for clients to running the warehouse. Their innovative Style Shuffle allows clients to rate clothing images each day, feeding the algorithm and refining the clothes offered to that customer. Customer comments after they’ve received a Fix give valuable feedback to clothing manufacturers on the minutiae of fit as well as style–a level of feedback they never get from retail.
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